https://www.independent.co.uk/life-style/gadgets-and-tech/news/there-are-officially-more-mobile-devices-than-people-in-the-world-9780518.html
" The GSMA real time tracker puts the number of mobile devices at 7.22 billion whilst the US Census Bureau says the number of people is still somewhere between 7.19 and 7.2 billion."
This figure shows how much phones are in demand. Companies are constantly developing new models for their customers. They are competing with competitors and the features competitors phones have.
Apple's last iPhone cost over €1000 and people are willing to pay that much for a phone.
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